With the onset of hot weather and new campaigns beginning, it’s important for marketers to understand how weather affects consumer behavior and to actively update marketing efforts with temperature changes. No matter the product, all businesses are affected by consumer behaviors. In this blog, we will explore how weather shapes these behaviors and how weather-driven campaigns can help boost sales.
It’s common knowledge that when it’s cold outside, sales of heaters, soups, and teas increase, and when temperatures rise, sunscreen and popsicles are more popular. This idea spans across all industries. In a study done by the Journal of Retailing and Consumer Services, it was found that exposure to sunlight was proven to increase willingness to spend by up to 56 percent. At Fuel Marketing, we keep this in mind, using various tools to make sure your product is seen when consumers need it most:
- Seamless Data Integration: We blend weather data seamlessly into all your paid ads, ensuring they’re always timely and impactful.
- Dynamic Ad Creativity: Our talented designers craft engaging content that stays perfectly in tune with current weather conditions.
- Smart Geotargeting: We leverage geotargeting to deliver spot-on ads tailored to each user’s location and local weather.
These tools help your business stay up-to-date and lead to higher click-through rates and conversions.
Staying relevant no matter the weather can be important. See how Guinness flipped their winter reputation to increase sales all year long, here.
